Rede Norte Energia
Complete Website Renovation for Energy Company
Category
UX Design • Web Design • Web Development
Year
2025
Duration
4 months
Modernized
Brand Presence
Web Design
UX/UI
SEO
Corporate
Project Overview
Challenge
Transform an outdated website into a modern, professional platform that positions the company as an industry leader while improving user engagement and conversion rates.
Solution
We delivered a complete website redesign with modern UX/UI, improved information architecture, and strategic content presentation that effectively communicates the company's expertise and values.
Results
Modernized brand presence in the energy sector, improved user experience and engagement metrics, and enhanced credibility and professional image.
Project Details
Information Architecture and Content Strategy
We began with a comprehensive audit of the existing site structure and stakeholder interviews to understand information priorities. Through card sorting exercises and user journey mapping, we restructured the navigation around clear entry points: About, Services, Projects, and Contact.
- Clear information hierarchy
- User-centered navigation
- Reduced cognitive load
Visual Design System and UI Components
We developed a cohesive visual design system that balances professionalism with approachability. The design uses a refined color palette, clear typography hierarchy, and consistent spacing to create visual rhythm. Reusable UI components ensure consistency across pages.
- Professional visual design
- Consistent UI components
- Improved readability
SEO Optimization and Technical Performance
We conducted keyword research targeting energy sector queries and implemented on-page SEO best practices. Technical SEO improvements included page speed optimization, mobile performance enhancements, and structured data markup to support rich search results.
- Improved search rankings
- Faster page load times
- Better mobile performance
What The Client Says
"For us at Rede Norte Energia, Criazo instilled confidence among the industry giants, knowing that we will be seen as an extension of Brazil. They met our expectations."
João T.
Representative, Rede Norte Energia
Technologies & Tools
WordPress
React
TypeScript
SEO Optimization
Project Results
Modernized
Brand Presence
Improved
User Experience
Enhanced
Credibility
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