DoceAry

Project Overview

Challenge

Create a brand identity that communicates exclusivity and sophistication while remaining approachable and memorable in a competitive gourmet food market.

Solution

We developed a brand positioning that emphasizes "artisanal quality meets modern elegance"—celebrating traditional craftsmanship while appealing to contemporary tastes. The visual identity uses a sophisticated color palette and elegant typography.

Results

Successfully created a premium brand identity and comprehensive packaging system that communicates quality and sophistication while maintaining approachability.

Project Details

Brand Positioning and Visual Identity Development

We developed a brand positioning that emphasizes "artisanal quality meets modern elegance"—celebrating traditional craftsmanship while appealing to contemporary tastes. The visual identity uses a sophisticated color palette (rich browns, warm golds, soft pastels) that evokes indulgence and quality.

Artisanal quality positioning
Modern elegance aesthetic
Sophisticated color palette

Functional and Aesthetic Packaging Design

We designed a comprehensive packaging system that addresses both functional and aesthetic requirements. Each package was engineered to preserve product freshness, protect delicate confections during transport, and provide clear product information. Aesthetically, the packaging uses premium materials and elegant finishes.

Functional product protection
Premium materials and finishes
Memorable unboxing experiences

Technologies & Tools

Brand Strategy Packaging Design Visual Identity

Project Results

Premium

Brand Identity

Complete

Packaging System

Elegant

Visual Design

Web Development

All Services

eCommerce Solutions

Digital Marketing

SEO & SEM

Social Media Management

Branding & Naming

Advertising & Media

Managed Hosting

Optimization & Growth

Recent Work

Rede Norte Energia

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