Portfolio / Branding • Packaging Design

DoceAry

Creating a Sweet and Memorable Brand Identity for a Gourmet Sweets Brand Through Strategic Branding and Packaging Design

DoceAry - Branding • Packaging Design | Criazo Case Study

Category

Branding • Packaging Design

Year

2025

Duration

3 months

Premium

Brand Identity

Branding Packaging Visual Identity

Project Overview

Challenge

Create a brand identity that communicates exclusivity and sophistication while remaining approachable and memorable in a competitive gourmet food market.

Solution

We developed a brand positioning that emphasizes "artisanal quality meets modern elegance"—celebrating traditional craftsmanship while appealing to contemporary tastes. The visual identity uses a sophisticated color palette and elegant typography.

Results

Successfully created a premium brand identity and comprehensive packaging system that communicates quality and sophistication while maintaining approachability.

Project Details

Brand Positioning and Visual Identity Development

We developed a brand positioning that emphasizes "artisanal quality meets modern elegance"—celebrating traditional craftsmanship while appealing to contemporary tastes. The visual identity uses a sophisticated color palette (rich browns, warm golds, soft pastels) that evokes indulgence and quality.
  • Artisanal quality positioning
  • Modern elegance aesthetic
  • Sophisticated color palette
Brand Positioning and Visual Identity Development
Functional and Aesthetic Packaging Design

Functional and Aesthetic Packaging Design

We designed a comprehensive packaging system that addresses both functional and aesthetic requirements. Each package was engineered to preserve product freshness, protect delicate confections during transport, and provide clear product information. Aesthetically, the packaging uses premium materials and elegant finishes.
  • Functional product protection
  • Premium materials and finishes
  • Memorable unboxing experiences

Technologies and Tools

Brand Strategy Packaging Design Visual Identity

Project Results

Premium
Brand Identity
Complete
Packaging System
Elegant
Visual Design

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