Portfolio / Brand Creation • Brand Strategy • E-commerce Development

Meu Ver

Building a Complete Brand Identity and E-commerce Platform for an Optical Retail Brand

Project Overview

Challenge

Create a complete brand identity system and e-commerce platform for a new optical retail brand launching in a competitive market where established players dominate.

Solution

We developed a comprehensive brand identity and e-commerce platform that communicates trust, quality, and professionalism. The platform allows customers to browse frames, schedule eye exams, and purchase products online.

Results

Successfully launched a complete brand identity and e-commerce platform that positions Meu Ver as a trusted optical retailer with strong online presence and customer engagement.

Project Details

Optical Brand Identity

We developed the name "Meu Ver" (Portuguese for "My Vision") through a strategic naming process that explored emotional connections and brand differentiation. The name conveys a personal, customer-centric approach to optical care—suggesting that vision is a unique, individual journey.

Personal and customer-centric
Emotional connection
Clear brand differentiation

E-commerce Platform for Optical

We designed and developed a custom e-commerce platform that allows customers to browse frames, view product details, schedule eye exams, and purchase products online. The platform features intuitive navigation, high-quality product photography, and secure payment processing.

Intuitive user experience
Mobile-optimized design
Secure payment processing

SEO and Digital Marketing for Optical

We built a strong online presence for Meu Ver through SEO optimization, content strategy, and social media management. We conducted keyword research targeting optical-related queries, optimized website content for search visibility, and created engaging social media content.