Café do Luka's
Creating a Visual Experience That Captivates Coffee Lovers Through Strategic Packaging Design and Brand Storytelling
Category
Packaging Design
Year
2025
Duration
3 months
Functional
Packaging System
Project Overview
Challenge
Create functional packaging that protects coffee beans and capsules during shipping and storage while creating memorable brand experiences, and differentiate in a crowded specialty coffee market.
Solution
We designed a comprehensive packaging system that addresses both functional and aesthetic requirements, along with brand identity development, storefront design elements, and advertising campaign concepts.
Results
Successfully created a cohesive packaging system and brand identity that communicates quality, preserves product freshness, and tells the unique story of Café do Luka's coffee to a global audience.
Project Details
Functional Packaging Design System
- Product freshness protection
- Clear product information
- Premium materials
Brand Identity and Visual Language
- Coffee-inspired color palette
- Premium quality perception
- Authentic brand story
Technologies & Tools
Project Results
Project Gallery
