ZapLead
WhatsApp Automation Platform with Integrated CRM for Sales Teams
Category
Product Design • UX/UI • Chrome Extension
Year
2025
Duration
3 months
+100
Installs (First 24h)
Product Design
Chrome Extension
UX/UI
SaaS
Automation
Project Overview
Challenge
Sales teams and entrepreneurs struggle to manage WhatsApp conversations at scale, losing leads due to slow responses, disorganized contacts, and manual follow-ups.
Solution
We designed and developed ZapLead as a Chrome extension that integrates directly with WhatsApp Web, providing CRM functionality, message scheduling, automated remarketing, and mass messaging capabilities.
Results
The launch exceeded all expectations with +100 installs in the first 24 hours and a 12% increase in sales on paid plans within the first month.
Project Details
Chrome Extension UX/UI Design
We designed a seamless Chrome extension interface that integrates directly into WhatsApp Web without disrupting the native experience. The design prioritizes accessibility to key features while maintaining visual clarity. The extension includes a Kanban-style CRM, quick response templates, scheduling interfaces, and automation controls—all accessible within the familiar WhatsApp environment. Every interaction was carefully designed to reduce friction and learning curves.
- Native WhatsApp integration
- Intuitive CRM Kanban interface
- Zero learning curve design
Workflow Automation and Feature Design
We developed comprehensive automation workflows including message scheduling, automated remarketing, smart funnels, and mass messaging capabilities. The system allows users to schedule messages individually, set up automated follow-ups based on customer behavior, create quick response scripts that simulate real-time typing, and organize contacts in a visual CRM. Each feature was designed to save time while maintaining authentic communication.
- Smart message scheduling
- Automated remarketing system
- Visual CRM organization
Marketing Website Design and UX
We designed a conversion-focused marketing website with clear value propositions, feature showcases, social proof, and pricing transparency. The design uses a fresh green color palette that stands out in the Brazilian market while conveying growth and success. The homepage hero immediately communicates the core benefit: "Elevate your WhatsApp service to the next level." Features are presented with visual demonstrations, testimonials build credibility, and multiple CTAs guide users toward trial sign-ups.
- Conversion-optimized layout
- Clear feature demonstrations
- Strategic social proof placement
Form Design and Conversion Optimization
We designed multi-step forms that reduce friction while collecting necessary user information. The lead capture forms use progressive disclosure to avoid overwhelming users, clearly communicate data security, and provide immediate value. The pricing page presents three clear tiers with transparent feature comparisons, making it easy for users to choose the right plan. Every form field, button, and CTA was optimized for maximum conversions while maintaining trust.
- Progressive disclosure forms
- Trust-building design elements
- Clear pricing transparency
What The Client Says
"Working with Criazo on ZapLead was an exceptional experience. The development speed was incredible—they delivered our complete Chrome extension and marketing website in record time without compromising quality. Their support throughout the project was outstanding, always responsive and proactive in solving challenges. The design they created is absolutely incredible, perfectly capturing our vision while exceeding our expectations. The UX/UI work on both the extension and website is world-class, and the attention to detail in every interaction shows their expertise. Criazo didn't just build a product for us—they became a true partner in bringing ZapLead to life."
Wellyson Fiel
CEO, ZapLead
Technologies & Tools
Chrome Extension
Product Design
UX/UI Design
CRM Integration
Marketing Website
Project Results
+100
Installs (First 24h)
+12%
Sales Increase
Fast
Customer Adherence
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