Brand strategy, naming and identity 4-6 weeks delivery

Build a brand people remember and trust.

We deliver naming, logo, visual system, messaging and guidelines. Branding as the foundation: who you are, what you offer, why customers choose you.

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189+ businesses trust us

Branding and naming services

84+

Brands Created

84+

Brands Created

100%

Unique Identities

+89%

Brand Recognition

9+

Years Experience

For whom

Right for you

Brand Identity Design

Logo Creation

Brand Guidelines

Naming Strategy

Visual Identity Brand Positioning Rebranding Services Brand Consulting Packaging & Labels Competitive Benchmarking

Outcomes

Complete Branding and naming

1

Memorable brand. Stands out. Sticks.

2

Professional presence. Credibility. Premium positioning.

3

Marketing efficiency. Every touchpoint reinforces the brand.

4

Team alignment. Clear direction on how to represent the brand.

Get a free consultation

Why it matters

Without professional Branding and naming

Businesses without branding and naming

  • Lost visibility and missed opportunities
  • DIY solutions that don't scale
  • Outdated strategies that fall behind

With Criazo Branding and naming

Professional branding and naming that delivers

  • Memorable brand. Stands out. Sticks.
  • Professional presence. Credibility. Premium positioning.
  • Marketing efficiency. Every touchpoint reinforces the brand.
  • Team alignment. Clear direction on how to represent the brand.
Get a free consultation
Branding and naming services

100%

Unique Identities

The benefits

Why choose our Branding and naming

Strategic positioning. Differentiates you. Clarifies value.

Visual identity. Logo, colour, typography. Works everywhere.

Brand messaging. Story, values, benefits. Resonates.

Guidelines. Consistency as you grow.

Simulate cost

How we work

Our process

01

Research and strategy

We study market, competitors and audiences, then define positioning and strategic direction.

02

Naming and identity

We explore naming, present options, then create logo, palette, typography and visual system.

03

Guidelines and rollout

We deliver guidelines and key applications. We support rollout on web, social and materials.

Proof

Case studies and results

View all case studies

Memorable brand identity

Artisan Food Brand

Food and Beverage

5 weeks

Strategic branding and packaging design helped them stand out on shelf and win premium listings.

Strong market positioning

Tech Startup

Technology

6 weeks

Complete brand identity and messaging framework established credibility and attracted investors.

Our stack

Tools and technology

Figma
A Adobe Illustrator
A Adobe Photoshop
A Adobe InDesign
M Miro
Notion
B Brand Guidelines Platform

What clients say

Client reviews

"Criazo gave us a brand that truly represents who we are. The logo and guidelines are now used consistently across all our touchpoints."

M

Miguel Pereira

Craft Brewery

"Professional, creative, and strategic. Our new brand identity has elevated our market position and customer perception."

T

Teresa Gonçalves

Consulting Firm

Compare options

Professional branding vs logo makers

Recommended

Criazo

Uniqueness

100% custom design

Strategy

Full brand strategy

Brand Guidelines

Complete guide included

File Formats

All formats, print-ready

Revisions

Unlimited during design

Trademark Check

Included

Get started

Other agencies

Uniqueness

Template-based

Strategy

Just a logo

Brand Guidelines

No guidelines

File Formats

Limited formats

Revisions

Limited or none

Trademark Check

Not provided

Get a quote

Get a free estimate for Branding and naming

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Estimated project cost

€1,200

* final price may vary based on specific requirements

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Frequently asked questions

Quick answers about branding and naming.

Can you work only on naming or only on visual identity for branding?
Yes, we offer flexible branding services. We can run focused naming projects, visual identity refreshes, logo redesigns, or complete rebranding campaigns. Our branding services always start with a strategy workshop to align expectations, understand your brand positioning, and ensure the final brand identity accurately reflects your business values and market position.
Do you also implement the new brand on our website and marketing materials?
Yes, we can extend branding projects to implement your new brand identity across your website, social media templates, business cards, letterheads, email signatures, pitch decks, presentations, packaging, labels, and other key marketing materials. Our branding implementation services ensure brand consistency across all touchpoints and customer interactions.
How involved does our team need to be in the branding process?
We guide the branding process and bring strategic recommendations, but key stakeholders are involved in discovery workshops, brand strategy sessions, design reviews, and final approvals. Our branding services ensure the final brand identity reflects your company's reality, values, and vision while benefiting from our strategic expertise and creative execution.
What is included in your branding and naming services?
Our branding services include brand strategy, competitive analysis, naming research and development, logo design, visual identity systems, color palettes, typography selection, brand guidelines documentation, brand positioning, messaging frameworks, and brand rollout support. We deliver comprehensive branding solutions that create memorable, differentiated brand identities.
How do you ensure brand names are available and trademarkable?
We conduct comprehensive brand name research including domain availability checks, trademark searches, social media handle availability, and legal clearance. Our naming services provide multiple naming options with availability analysis, trademark guidance, and recommendations to ensure your chosen brand name is legally protectable and available for use.
Can you help with rebranding existing companies?
Yes, we specialize in rebranding services including brand audits, positioning analysis, visual identity updates, and complete brand transformations. Our rebranding services help companies evolve their brand identity while maintaining customer recognition, preserving brand equity, and positioning for future growth. We manage the entire rebranding process from strategy to implementation.
What industries do you serve with branding services?
Our branding services serve diverse industries including technology, healthcare, finance, retail, eCommerce, SaaS, professional services, consumer goods, and startups. We create brand identities that resonate with each industry's unique audience, competitive landscape, and market dynamics while maintaining timeless appeal and differentiation.
How long does a branding project typically take?
Branding project timelines vary: naming projects typically take 4–6 weeks, visual identity projects take 6–10 weeks, and complete rebranding campaigns take 10–16 weeks. Our branding services provide detailed timelines during the discovery phase, including milestones, review periods, and final delivery dates based on project scope and complexity.
Do you provide brand guidelines and style guides?
Yes, we deliver comprehensive brand guidelines including logo usage rules, color specifications, typography guidelines, spacing standards, imagery styles, tone of voice, brand voice examples, and application examples. Our brand guidelines ensure consistent brand implementation across all channels, whether handled internally or by external partners.
How much does professional branding and naming cost?
Branding costs vary based on project scope: naming projects range from $5,000–$15,000, visual identity projects range from $10,000–$30,000, and complete rebranding campaigns range from $25,000–$75,000+. Our branding services include transparent pricing, custom packages, and flexible payment options tailored to your budget and project requirements.
Can you help with packaging design and label creation?
Yes, our branding services extend to packaging design, label creation, product packaging, and retail display design. We create packaging that reflects your brand identity, stands out on shelves, communicates product benefits, and creates memorable unboxing experiences that reinforce brand perception and customer loyalty.
Do you provide ongoing brand management and support?
Yes, we offer ongoing brand management services including brand audits, guideline updates, new asset creation, brand training for internal teams, and brand consistency monitoring. Our brand management services ensure your brand identity remains consistent, relevant, and aligned with business growth and market evolution.

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Google, social, CRM, email. Strategies that bring qualified traffic and measurable revenue.

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Portfolio

Vovó Que Fez
Brand identity • branding • naming • social media

Vovó Que Fez

Complete brand identity and naming case study for vovó que fez artisanal food brand. strategic branding combines tradition and modernity to create emotional connections and market differentiation.

View case study
Rede Norte Energia
Web development

Rede Norte Energia

Redesign the digital presence of rede norte energia to position it as a leader in the energy sector with modern UX/UI, improved information architecture, and strategic content presentation.

View case study
MeuVer
Brand creation • brand strategy • e-commerce development

MeuVer

Complete brand identity creation and e-commerce platform for meu ver optical retail brand, positioning them as a trusted, quality-focused optical retailer while differentiating them from competitors.

View case study
Demace Mobiliário Personalizável
E-commerce

Demace Mobiliário Personalizável

Demace is a company that specializes in selling high-quality, custom-made furniture and home decoration. they had been in business for years but were new to digital sales and lacked a strong digital presence. they needed an e-commerce development team who could work with them throughout the entire process—from research and design through implementation—to create a layout that showcased not only their products but home decor and interior design services as well.

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Albufeira Clube de Ténis
UX design • web design • web development

Albufeira Clube de Ténis

Complete website redesign and SEO optimization for albufeira tennis club, creating a modern, responsive website that clearly communicates the club's value and simplifies event discovery and sign-up.

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Café do Luka's
Packaging design

Café do Luka's

Complete packaging design and brand identity for café do luka's specialty coffee brand, creating functional packaging that protects products while creating memorable brand experiences.

View case study
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