Portfolio / Social Media • Advertising • Branding

Alcalima Graphics

Transforming Packaging Company Digital Presence Through Strategic Social Media and Advertising

Alcalima Graphics - Social Media • Advertising • Branding | Criazo Case Study

Category

Social Media • Advertising • Branding

Year

2023

Duration

6 months

Increased

Brand Visibility

Social Media Brand Design Digital Marketing

Project Overview

Challenge

Alcalima Graphics needed to increase their digital visibility and establish themselves as a modern, innovative packaging solutions provider in a competitive market dominated by traditional players.

Solution

We developed a comprehensive social media strategy with targeted advertising campaigns across Facebook, Instagram, and LinkedIn, combined with content creation, community management, and brand positioning that highlights their innovative approach to packaging solutions.

Results

Achieved 300% increase in social media engagement, 250% growth in website traffic from social channels, and established Alcalima Graphics as a forward-thinking leader in the packaging industry.

Project Details

Brand Identity Refinement and Visual Content Strategy

We refined Gráfica Alcalima's brand identity to ensure consistency across all marketing materials and social media content. We developed a content strategy that showcases packaging products through high-quality photography, before-and-after comparisons, and use case examples.
  • Consistent brand identity
  • High-quality visual content
  • Clear value communication
Brand Identity Refinement and Visual Content Strategy
Social Media Content Creation and Community Management

Social Media Content Creation and Community Management

We developed a comprehensive social media content calendar that balances product showcases, educational content, industry insights, and behind-the-scenes storytelling. Regular community management ensures timely responses to inquiries and engagement with followers.
  • Balanced content strategy
  • Active community management
  • Platform-optimized content

Paid Advertising and Lead Generation Campaigns

We implemented targeted paid advertising campaigns on social media platforms to reach e-commerce business owners, retail managers, and decision-makers seeking packaging solutions. Campaigns were designed with clear value propositions, compelling visuals, and strong calls-to-action.
  • Targeted audience reach
  • Compelling ad creative
  • Strong conversion focus
Paid Advertising and Lead Generation Campaigns

Technologies & Tools

Social Media Marketing Content Creation Paid Advertising

Project Results

Increased
Brand Visibility
Strategic
Content Creation
Improved
Lead Generation

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