Portfolio / e-Commerce • Web Development

Demace Mobiliário Personalizável

Creating a Furniture and Décor Brand That Stands Out in the Market—From Research and Design Through Implementation

Demace Mobiliário Personalizável - e-Commerce • Web Development | Criazo Case Study

Category

e-Commerce • Web Development

Year

2023

Duration

6 months

+44%

Online Sales

E-commerce Web Development UX/UI Loyalty Program

Project Overview

Challenge

Demace had a very manual process for sales management and lacked the opportunity for their customers to see their products and purchase from anywhere. This made it difficult for them to reach their audience who were not as familiar with their brand or services. They needed an e-commerce development team who could work with them throughout the entire process—from research and design through implementation—to create a layout that showcased not only their products but home decor and interior design services as well.

Solution

We provided them with e-commerce development services along with digital sales optimization, loyalty program, improved sales management, best UI/UX design for their website and CMS integration for better stock management to offer a seamless online shopping experience that would be optimized for search, navigation, and checkout.

Results

This e-commerce development helped them solve all these problems and achieve brand awareness, revenue increase, more online sales, even more recurring customers and improved digital presence. In just six months since delivering the new e-commerce platform and conducting data research and improvements they have seen significant results: brand awareness (42%), revenue increase (55%), more online sales (44%) and even more recurring customers (83%).

Project Details

Approach

We started by taking a deep dive into the brand, its history and its values. Then we created an e-commerce that could suit both professionals and wholesale persons as well as normal customers. We wanted our design to showcase not only products but interior design services as well, so we created a layout that allowed visitors to easily search for what they needed while also browsing through options for redesigning their space or buying new furniture outright from Demace's own line of designer pieces.
  • Deep dive into the brand, its history and its values
  • One e-commerce for professionals, wholesalers and normal customers
  • Layout for search and browse: products and interior design services
Approach
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Product Catalog Management & Checkout

Product Catalog Management & Checkout

We designed single product pages with all price options and installments so customers could make informed decisions. Right after a product is added to cart, a pop-up appears inviting them to discover more products—keeping the journey smooth and encouraging cross-sell without friction. We also optimized the checkout process so that it was fast and frictionless—which helped them increase sales by 44 percent. The flow was reduced to essential steps with progress indicators, saved form data, guest checkout options, and multiple payment methods.
  • Single product page with all price options and installments
  • Pop-up after add-to-cart inviting to discover more products
  • Fast, frictionless checkout — 44% increase in sales

Personas — Who We Designed For

Their target audience is architects, furnishing wholesalers, new home owners, interior designers, decoration lovers, custom furniture seekers and basically anyone who needs help with their personal or professional space! We designed the platform so that all of these users could find what they need—whether they are browsing for a single piece, planning a full redesign, or ordering in volume.
  • Architects, furnishing wholesalers, new home owners
  • Interior designers, decoration lovers, custom furniture seekers
  • Anyone who needs help with personal or professional space
Personas — Who We Designed For
Results

Results

This e-commerce development helped them solve all these problems and achieve the following results: brand awareness, revenue increase, more online sales, even more recurring customers and improved digital presence. The company also added value to their services and products by integrating a design system into their website which allowed them to offer better stock management and make navigation easier for users while searching for products on the website. We also optimized the checkout process so that it was fast and frictionless—which helped them increase sales by 44 percent! And because our customer loyalty program made it easy for people who liked shopping on Demace's website to keep doing so over time, these customers became even more valuable over time: their return rate is now over 80 percent.
  • Brand awareness, revenue increase, more online sales, recurring customers
  • Design system for better stock management and navigation
  • Loyalty program — return rate now over 80%

Making It Accountable

In just six months since delivering the new e-commerce platform and conducting data research and improvements, these results speak for themselves.

42% Brand Awareness
55% Revenue Growth
44% Online Sales
83% Recurring Customers

Technologies & Tools

E-commerce WooCommerce Custom Development Loyalty System CMS

Project Results

+44%
Online Sales
+55%
Revenue Growth
83%
Repeat Customers
+42%
Brand Awareness

Project Gallery

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