Tania Mara
Creating a Distinctive Brand Identity for a Beauty and Personal Care Brand Through Strategic Branding and Premium Packaging Design
Category
Brand Design • Packaging • Beauty
Year
2024
Duration
3 months
Distinctive
Brand Identity
Brand Design
Packaging
Beauty
Project Overview
Challenge
Create a distinctive brand identity that stands out in the competitive beauty market while communicating quality and premium positioning.
Solution
We developed a comprehensive brand identity and packaging system that combines elegance with professional positioning.
Results
Successfully created a distinctive brand identity and premium packaging that positions Tania Mara as a professional beauty brand.
Project Details
Brand Discovery and Visual Identity Development
We began with in-depth interviews with Tania to understand her aesthetic preferences, target clientele, service philosophy, and competitive positioning. Through mood board exercises and design exploration, we developed a visual identity that authentically reflects her sophisticated yet approachable personality.
- Authentic brand reflection
- Sophisticated yet approachable
- Personal brand development
Product Packaging and Gift Set Design
Recognizing that packaging is often the first physical touchpoint clients experience, we designed premium packaging solutions for Tania's beauty products and gift sets. The packaging uses high-quality materials, elegant finishes, and thoughtful details that reinforce the brand's premium positioning.
- Premium materials
- Elegant finishes
- Memorable unboxing
Technologies and Tools
Brand Strategy
Packaging Design
Stationery Design
Project Results
Distinctive
Brand Identity
Premium
Packaging
Professional
Positioning
Project Gallery
