Services / Google Ads & PPC Management

Your competitors appear first when customers search for what you sell.

Expert Google Ads management including Search Ads, Display Ads, Shopping Ads and YouTube Ads. Start selling in less than 24 hours.

Proven results · Ongoing service Delivery · Dedicated Support

Start Your Project See Our Work

189+ businesses trust us with their growth

4.1x

Average ROAS

Without Professional Google Ads

Businesses without expert google ads lose customers to competitors daily.

Lost visibility means competitors capture your ideal customers first

DIY solutions waste time and budget without delivering ROI

Outdated strategies hurt credibility and conversion rates

With Criazo Google Ads

Professional google ads services that deliver measurable business growth.

More leads, more sales, predictable growth—Google Ads becomes your primary customer acquisition channel that scales with your budget.

Lower cost per acquisition as campaigns mature—optimization reduces waste, improves quality scores, and increases conversion rates over time.

Market dominance for your best keywords—owning top positions on Google Search, Shopping, and Display means competitors get the scraps.

Complete transparency with detailed reporting—understand exactly which keywords, ads, and campaigns drive revenue, not just clicks.

Get your free google ads consultation

Complete Google Ads Services Included

Professional google ads solutions designed to increase your online visibility, drive qualified traffic, and maximize ROI.

Google Search Ads

Google Display Ads

Google Shopping Ads

YouTube Ads

Google Performance Max

PPC Management

Keyword Research

Ad Copywriting

Landing Page Optimization

Bid Management

Conversion Tracking

A/B Testing

Why Leading Businesses Choose Criazo for Google Ads

9+ years of proven google ads expertise that delivers measurable business growth and competitive advantage.

Respond to immediate needs—Google Ads targets customers actively searching for your products or services right now, not creating desire but fulfilling it.

Perfect for service businesses—ideal for medical consultations, dentists, insurance companies, plumbers, and any business where customers search when they need immediate solutions.

High‑intent buyers—capture customers at the moment of purchase decision, ready to convert, not passive browsers.

Top of Google results—appear first when customers search for what you sell, beating competitors who rely only on SEO.

Fast results—start seeing traffic and leads within 24–48 hours, while SEO takes 6–12 months to show results.

Campaigns optimized daily—we monitor performance, adjust bids, test ad copy, improve quality scores, and reduce waste continuously.

Our Google Ads Process and Methodology

A structured, transparent approach that ensures quality delivery, clear communication, and measurable results at every stage.

Account audit & keyword strategy

We review your current Google Ads account performance, analyze competitor strategies and keyword dominance, conduct comprehensive keyword research using Google Keyword Planner and Search Console, identify opportunities and gaps, define clear objectives (leads, sales, ROAS), and design a comprehensive strategy for Search Ads, Display Ads, Shopping Ads, and YouTube Ads.

Campaign setup & launch

We structure Google Ads campaigns professionally with proper account architecture, write compelling ad copy that outperforms competitors, create ad extensions (sitelinks, callouts, structured snippets), configure advanced targeting and audience segmentation, optimize landing pages for conversion, set up comprehensive conversion tracking, and launch campaigns that start generating leads within 24–48 hours.

Daily optimization & scaling

We monitor performance daily, analyze data and behavior patterns, optimize bids and keywords continuously, conduct A/B testing of ad copy and landing pages, improve quality scores systematically, reduce cost per conversion through strategic adjustments, and scale budgets based on proven profitability—turning Google Ads into your primary revenue driver.

4.1x

Average ROAS

180+

Search Campaigns Managed

+62%

Conversion Increase

-22%

Avg. CPC Reduction

Google Ads & PPC Management

Social Media Ads vs Google Ads: Which is Better for Your Business?

Choosing between the 2 biggest advertising platforms: Social Media and Google Ads depends on the goals we want to achieve. Each platform has its advantages, and the right decision can maximize return on investment.

Both channels complement each other uniquely and both are indispensable to any business. But the essential question is: does your business respond to a need or create a desire?

Social Media Ads

More directed at businesses that seek to create desire in people!

Restaurants

Clothing Stores

Gyms

Training Courses

Social media (Facebook and Instagram Ads) with visual ads, we impact the right audience, creating desire for your product or service.

Learn more about Social Media Ads

Current Service

Google Ads

More directed at businesses that want to respond to an immediate need!

Medical Consultations

Dentists

Insurance Companies

Plumbers

Google Ads places your brand at the top of Google pages at the exact moment they are ready to buy your product or service.

Google Ads Questions Answered

Everything you need to know about our google ads services, pricing, process, and results.

What types of Google Ads campaigns do you manage?

We manage comprehensive Google Ads campaigns including Google Search Ads (capturing customers actively searching for your products), Google Display Ads (retargeting website visitors and reaching similar audiences), Google Shopping Ads (product listings that dominate eCommerce searches), YouTube Ads (video advertising to engaged viewers), Google Performance Max campaigns (automated optimization across all Google networks), and Google Local campaigns (driving foot traffic to physical locations). Every campaign type serves a purpose: Search Ads capture immediate buyers, Display Ads build awareness, Shopping Ads drive eCommerce sales. We build the mix that maximizes your ROI.

What is the difference between Google Search Ads and Google Display Ads?

Google Search Ads capture customers at the moment of purchase intent—they're actively searching for your products or services right now. These are high‑intent buyers ready to convert. Google Search Ads are perfect for businesses that want to respond to an immediate need: medical consultations, dentists, insurance companies, plumbers. Google Display Ads build awareness and retarget website visitors—they're browsing websites, and your ads remind them of your brand. Search Ads drive immediate sales. Display Ads nurture future customers. The difference is critical: Search Ads are for revenue today. Display Ads are for revenue next month. We manage both because your customer journey requires both—capturing buyers now and nurturing prospects for later.

How much does Google Ads management cost?

Google Ads management costs typically range from €1,000–€5,000+ per month plus 10–20% of ad spend, depending on account size and complexity. But here's what matters: poorly managed Google Ads accounts waste 30–50% of budget on irrelevant clicks, low‑quality traffic, and campaigns that never convert. Our Google Ads management pays for itself by eliminating waste, improving quality scores, lowering costs, and maximizing conversions. The real cost isn't management fees—it's the revenue you lose from campaigns that underperform because they're not optimized daily.

How do you conduct keyword research for Google Ads?

We conduct comprehensive keyword research using Google Keyword Planner, Google Search Console, competitor analysis, and industry insights. Our Google Ads keyword research identifies high‑intent keywords, long‑tail keywords, negative keywords, and keyword opportunities that align with your business goals and target audience search behavior.

Do you optimize Google Ads quality scores?

Yes, we optimize Google Ads quality scores through strategic keyword targeting, compelling ad copy, relevant landing pages, ad extensions, and continuous campaign refinement. Higher Google Ads quality scores result in lower cost per click, better ad positions, and improved campaign performance. Our Google Ads services prioritize quality score improvement to maximize ROI.

How do you measure Google Ads campaign success?

We measure Google Ads success through key metrics including click‑through rates (CTR), conversion rates, cost‑per‑acquisition (CPA), return on ad spend (ROAS), cost per click (CPC), impression share, quality scores, and revenue attribution. Our Google Ads analytics provide detailed reporting showing campaign performance, keyword performance, and business impact.

Can you manage Google Shopping Ads for eCommerce stores?

Yes, we specialize in Google Shopping Ads management including product feed optimization, Shopping campaign setup, bid management, negative keyword strategies, and performance optimization. Our Google Shopping Ads services help eCommerce stores increase product visibility, drive qualified traffic, and maximize online sales through Google's shopping network.

Do you provide Google Ads landing page optimization?

Yes, we provide Google Ads landing page optimization including page speed optimization, mobile responsiveness, conversion‑focused copy, clear call‑to‑actions, trust signals, and A/B testing. Our Google Ads landing page services ensure your landing pages align with ad messaging, improve quality scores, and maximize conversion rates from Google Ads traffic.

How do you handle Google Ads bid management?

We use strategic bid management including manual bidding, automated bidding strategies (target CPA, maximize conversions, maximize conversion value), bid adjustments for devices, locations, and ad schedules, and continuous bid optimization based on performance data. Our Google Ads bid management maximizes ROI while maintaining campaign goals and budget constraints.

What is Google Performance Max and do you manage it?

Google Performance Max is an automated campaign type that uses machine learning to optimize across Google Search, Display, YouTube, Gmail, and Discover networks. We manage Google Performance Max campaigns including asset creation, audience signals, conversion goals, and performance optimization. Our Google Performance Max services help maximize reach and conversions across Google's advertising network.

Can you recover underperforming Google Ads accounts?

Yes, we provide Google Ads account recovery services including account audits, campaign restructuring, keyword optimization, ad copy improvements, landing page fixes, bid strategy adjustments, and performance monitoring. Our Google Ads recovery services identify issues, implement fixes, and restore campaign performance to drive qualified traffic and maximize ROI.

Do you provide Google Ads conversion tracking setup?

Yes, we set up comprehensive Google Ads conversion tracking including Google Ads conversion tags, Google Analytics goals, enhanced conversions, offline conversion tracking, and conversion value tracking. Our Google Ads tracking services ensure accurate measurement of campaign performance, ROI calculation, and data‑driven optimization decisions.

Why should I hire a Google Ads manager instead of managing it myself?

A Google Ads manager is a specialist who optimizes your advertising budget, ensuring investments generate the best possible results. We provide: increased conversions through well‑targeted ads that reach customers actively searching for your products, resource savings by avoiding unnecessary spending on irrelevant clicks and optimizing every euro invested, and detailed reports and analysis that help you understand which keywords, ads, and campaigns drive revenue. Poorly managed Google Ads accounts waste 30–50% of budget. We eliminate that waste and turn ad spend into predictable revenue.

How long does it take to see results from Google Ads?

Google Ads delivers faster results than SEO. You can start seeing traffic within 24–48 hours of launching campaigns. However, campaign maturation typically takes 15–90 days as we test different keywords, ad copy, landing pages, and audiences to optimize performance. We provide realistic timelines and set clear expectations based on your industry, competition, and objectives. Results come from process—we don't promise miracles, we promise daily optimization and data‑driven decisions.

What results can I expect from Google Ads management?

Results depend on your industry, competition, budget, and objectives. However, with proper management, you can expect: more leads and sales from customers actively searching for your products, lower cost per acquisition as campaigns mature and optimize, market dominance for your best keywords, and complete transparency on what drives revenue. We don't promise guaranteed results—we promise clarity on predicted gains, daily optimization, and data‑driven decisions. Results come from process, not promises.

What is a Google Ads manager and what do they do?

A Google Ads manager (also known as a PPC specialist or search advertising manager) is a professional responsible for managing Google Ads campaigns to attract potential customers, optimize paid search advertising, and transform ad spend into measurable results like leads and sales. In digital marketing, it's not enough to just run ads. You need someone who creates strategy, analyzes metrics and conversions. Our focus isn't just generating clicks, but transforming every investment into true growth for your business. We handle account setup, keyword research, ad copywriting, bid management, landing page optimization, conversion tracking, and continuous campaign optimization—ensuring 100% transparency and results‑oriented management.

Do you provide landing page optimization for Google Ads campaigns?

Yes, landing page optimization is a critical part of our Google Ads management services. We optimize landing pages for conversion including page speed optimization, mobile responsiveness, conversion‑focused copy that aligns with ad messaging, clear call‑to‑actions, trust signals, and A/B testing. Well‑optimized landing pages improve quality scores, reduce cost per click, and significantly increase conversion rates—making your Google Ads investment more efficient and profitable.

Can you work with our existing marketing team?

Yes, we excel at collaborating with in‑house marketing teams. Our Google Ads management services act as strategic partners and channel specialists, providing expertise in Google Search Ads, Display Ads, Shopping Ads, and YouTube Ads while maintaining full transparency on data, decisions, and performance. We complement your team's strengths and fill expertise gaps, ensuring seamless integration with your existing marketing efforts and consistent messaging across all channels.

What is included in your Google Ads management services?

Our Google Ads management includes: account audit and competitive analysis, comprehensive keyword research and strategy, campaign structure and setup, ad copywriting and ad extensions creation, landing page optimization, advanced targeting configuration, conversion tracking setup, daily performance monitoring, bid management and optimization, A/B testing of ads and landing pages, quality score improvement, detailed reporting and analytics, and ongoing strategy adjustments. We provide end‑to‑end Google Ads management from strategy to execution to measurement.

Social Media Ads vs Google Ads: Which is better for my business?

Choosing between Social Media Ads and Google Ads depends on your business objectives. Social Media Ads (Facebook and Instagram) are more directed at businesses that want to create desire in people—perfect for restaurants, clothing stores, gyms, training courses. With visual ads, we impact the right audience, creating desire for your product or service. Google Ads is more directed at businesses that want to respond to an immediate need—perfect for medical consultations, dentists, insurance companies, plumbers. Google Ads places your brand at the top of Google pages at the exact moment customers are ready to buy. Both channels complement each other uniquely and both are indispensable to any business. The essential question is: does your business respond to a need or create a desire?

Still have questions about google ads? We're here to help.

Talk to a Google Ads specialist