Portfolio / Branding • Packaging Design

DoceAry

Creating a Sweet and Memorable Brand Identity for a Gourmet Sweets Brand Through Strategic Branding and Packaging Design

DoceAry - Branding • Packaging Design | Criazo Fallstudie

Kategorie

Branding • Packaging Design

Jahr

2025

Dauer

3 Monate

Premium

Markenidentität

Branding Verpackung Visuelle Identität

Projektübersicht

Herausforderung

Create a brand identity that communicates exclusivity and sophistication while remaining approachable and memorable in a competitive gourmet food market.

Lösung

We developed a brand positioning that emphasizes "artisanal quality meets modern elegance"—celebrating traditional craftsmanship while appealing to contemporary tastes. The visual identity uses a sophisticated color palette and elegant typography.

Ergebnisse

Successfully created a premium brand identity and comprehensive packaging system that communicates quality and sophistication while maintaining approachability.

Projektdetails

Markenpositionierung und Entwicklung der visuellen Identität

We developed a brand positioning that emphasizes "artisanal quality meets modern elegance"—celebrating traditional craftsmanship while appealing to contemporary tastes. The visual identity uses a sophisticated color palette (rich browns, warm golds, soft pastels) that evokes indulgence and quality.
  • Artisanal quality positioning
  • Modern elegance aesthetic
  • Sophisticated color palette
Markenpositionierung und Entwicklung der visuellen Identität
Funktionales und ästhetisches Verpackungsdesign

Funktionales und ästhetisches Verpackungsdesign

We designed a comprehensive packaging system that addresses both functional and aesthetic requirements. Each package was engineered to preserve product freshness, protect delicate confections during transport, and provide clear product information. Aesthetically, the packaging uses premium materials and elegant finishes.
  • Functional product protection
  • Premium materials and finishes
  • Memorable unboxing experiences

Technologien & Tools

Markenstrategie Verpackungsdesign Visuelle Identität

Projektergebnisse

Premium
Markenidentität
Vollständig
Verpackungssystem
Elegant
Visuelles Design

Projektgalerie

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